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Leading Auto Shop Growth Programs - North America Rapidly grow your
auto repair shop

Implement the exact systems that grew 2,000+ shops.
We train your team & teach you how to drive more profit.

  • Easy to follow processes
  • Increase profits by 3X+
  • Proven systems used by 2000 shops
300% Profit Increase
in only 9 months
400% Increase
in process efficiencies
10X Business
in under 2 years
Transform Your Auto Store Copying Our Proven Process
10k+ Past Clients
Read Testimonials

How We Help Join 500+ Auto Shops That
Doubled Profits in 12 Months

What “Copy the Systems” Really Means

You’ll use the exact systems that America’s top-performing shops rely on — systems that streamline the business & effortlessly grow profits. This is what great shop owners do: manage the system, not the chaos, and finally enjoy being a business owner.

Each step is easy to follow, and the results instant. Better yet, you’ll be training with fellow auto-shop owners (non-competing), give you a network of support and a sounding board to compare notes.

Built for small to large shops

We work with where you start to where you want to be. If you are a small shop we work with you. If you are a large shop we work with you. We work the best with shop owners who want more profit and more time. Personalized coaching to where you’re at.

Take The First Step

Free Strategy Session.
3x Growth & Profit.

We make it easy to take the first step toward real growth. Whether you're a shop owner, manager, or advisor, our team will guide you through a simple process to find the right program, get enrolled, and start making measurable progress fast.

Give us just 30 minutes of your time, and we’ll show you how easy growth can be - no risk, no pressure.

What We Cover in 30 Minutes
  • Open and honest conversation with our team
  • Full Understanding of where your shop is now
  • Find out about what challenges you're facing
What You’ll Get

Once we know where you’re starting, we’ll match you with the exact program — or mix of programs — that fits your goals with a clear path forward.

Qualification Criteria
Qualification Criteria

Request Free Strategy
Session - 30 Mins

We never send SPAM

$402m
Total annual sales for our clients in 2024.
$241m
Total annual GP for our clients
What customer success looks like
62%
Average Gross Profit Margin loaded labor included*
62% Average Gross Profit Margin (Loaded Labor Included)
Our members achieve a 62% average gross profit margin when factoring in fully loaded labor costs — including wages, taxes, and benefits. This benchmark demonstrates the power of proper labor rate structuring, effective financial tracking, and disciplined cost management. By focusing on true profitability rather than just sales, shops create sustainable margins that fuel growth and long-term stability.
55%
Average Parts Margin for general repair
55%+ Average Parts Margins (for General Repair)
With The Institute’s systems and training, general repair shops regularly maintain 55% parts margins. This is accomplished through proper parts pricing strategies, vendor relationship management, and consistent application of markups across all repair categories. We help owners understand where margins are lost and how to recover them, ensuring strong profitability without sacrificing customer trust.
70%
Average Labor Margin Unloaded labor included*
70% Average Labor Margin (Unloaded Labor Included)
The average shop in our programs sees a 70% labor margin even after accounting for unloaded labor costs. This comes from improving technician efficiency, proper labor matrix use, and advisor training that ensures accurate estimating and time management. Our data-driven coaching helps shops capture the full value of their expertise while maintaining fair and profitable pricing.
$850
Average RO for general repair
$850+ Average Repair Order (for General Repair)
Typical general repair shops that work with The Institute average repair orders above $850. This isn’t just about higher prices, it’s about improved operational and inspection processes, service advisor communication training, and a focus on complete vehicle health. Advisors learn to prioritize customer education and long-term maintenance, leading to higher average tickets, better retention, and increased customer satisfaction.
Customer Success Story
Now we’re at 3 locations, 31 employees, and on track to do a little over 5 million this year…If it wasn’t for this group, we certainly wouldn’t where we are at today.
AJ Nealey,
Owner of Nealey Auto

Customer Success Stories This is how real success looks
like after just 12 months with us

Watch real customer success stories and testimonials to see how our solutions have transformed businesses like yours. Gain honest insights, proven results, and inspiration straight from those who’ve experienced the difference firsthand.

"If we had not been part of this group, we would not have the amount of success that we've been having."
5 stars google
"(The GPG) has helped me keep on task...And make sure that we continually push the bar to be better everyday."
5 stars google
Owner Case Study

30% increase
in gross Profit

After only 12 months.
That's after increasing their net to 22% and improving every employees pay by over 40%! They are currently building a new facility for their growing business.
the Knights,
Ultimate Bimmer Services, NH
Manager Case Study

From 640k /y
to 1.1mil /y

After only 12 months.
"Our percentages are where they need to be and we were really able to stop and look at where we were falling short and where we needed to focus on. And I say we have to credit that to the Institute."
John Hirschmann
Manager at Rhoad's Automotive
Advisors Case Study

33% increase
in gross Sales

After only 12 months.
"With multiple service advisors in the program, the team has seen an influx in positive reviews, better client relationships, and more."
The Frontline Automotive team, AK
particularly passionate professionals.

Take control of your business, and your life.

Follow our proven process/system. We have the highest ARO, our clients have the best results, and consistently outperform the market. Would love to point out no contract here. Risk free to them. We work with all types of shops as well as any size of shop.

  • Double your profits in 12 months
  • Move from working in the business to running it
  • No increase in staff costs

How it works? How To Get Started
With The Institute

We make it easy to take the first step toward real growth. Whether you're a shop owner, manager, or advisor, our team will guide you through a simple process to find the right program, get enrolled, and start making measurable progress fast.

1.
We Learn About
Your Shop

We start with a quick, no-pressure call to understand where your shop is now and what challenges you're facing.

  • 100% free discovery call
  • Honest conversation with our team
2.
Receive Your
Custom Plan

Once we know where you’re starting, we’ll match you with the exact program — or mix of programs — that fits your goals.

  • Personalized recommendations
  • Clear path for moving forward
3.
Level Up
Your Shop

Plug into the community, and start using the systems and coaching that have helped 500+ shops multiply their profits.

  • Group or individual coaching
  • Measurable results you can see fast

Our Programs Want to Grow Your Business
The Smart Way?

Learn exactly how our programs work and which one is built to help you win. Book a free call with one of our expert team members, and we’ll walk you through the options, answer your questions, and help you choose the best fit for your goals, budget, and business.

This isn’t just info, it’s your first step to bigger profits, smoother systems, and less stress.

For Shop Owners

Owner Performance Groups

For shop owners ready to grow
and scale profitably.

Includes:
  • Weekly calls, individual coaching
  • Monthly peer reviews & sessions
  • Access to The Institute Summit and workshops
  • In-person group meetings three times a year
  • Focused on growth, profit, and freedom
For Shop Managers

Manager Performance Groups

For managers looking to lead
teams and boost results.

Includes:
  • Customized success plan
  • Individual coaching and education
  • Built for busy shop managers
  • Bi-annual in-person group meetings
  • Improve team performance and efficiency
For Service Advisors

Advisor Performance Groups

For advisors who want to close
more and serve better

Includes:
  • Guided online curriculum
  • One-on-one coaching and group learning
  • Performance analytics and tracking
  • Access to a resource vault
  • No contract, start anytime
*All of our plans works with no commitment, you can enroll on a month to month basis.

Individual Coaching One-on-One Coaching for Owners, Managers, and Advisors

Our individual coaching gives you direct access to expert guidance. We help you identify blind spots, solve real business challenges, and build personalized strategies for growth. You’ll work with a dedicated coach who understands your role and goals.

It’s the most focused, flexible way to accelerate your results.

For Shop Owners, Managers and Advisors

Individual Coaching

For owners or teams needing
expert help to grow fast

Coaching Includes:
GPG includes:
  • Monthly performance and financial reviews
  • Individual coaching sessions
  • Access to The Institute Summit and workshops
  • Performance management dashboard
  • Additional benefits like discounts on other programs and events
Need help choosing the right program?
Book a FREE 30-minute call with one of our team.
We’ll guide you on the program that fits best.

FEATURED EVENTS

The Institute HQ, Ogden, UT, March 23rd-25th

The Leadership Intensive Series

Extraordinary Leadership, Empowered Lives

The Institute HQ, Ogden, UT June 25th-27th

The Service Advisor Intensive

Elevate your service advisors in 3 days

Seattle, WA, August 31st

The Leadership Intensive Series

Extraordinary Leadership, Empowered Lives

The Real Benefits of Coaching That Works Everything You Need to Succeed
Backed by Experts

We don’t just give you advice — we guide you step by step with proven tools, systems, and the best coaches in the industry. Our programs are built to help you grow revenue, reduce stress, and finally take control of your business.

Expert Coaching

Work with the best minds in the industry — coaches who’ve helped hundreds of shops grow, scale, and lead with confidence.

Proven Systems

We use the exact tools and processes top-performing shops rely on — so you’re not reinventing the wheel.

100% Guaranteed

If you follow the process and don’t grow, you get your money back. Simple as that.

Get Your Time Back

Stop doing everything yourself. Build a business that runs without you — so you can step back and enjoy life again.

Profit That Lasts

Most shops see 3–6X profit growth. We don’t chase short-term wins — we build long-term results.

Teamwide Impact

Owners, managers, and advisors all grow together — creating a stronger, more reliable business from the inside out.

Still Not Sure This Is Right for You?
Book a FREE 30-minute call We’ll look at your business, show you where you could be making more money, and recommend the program that fits best.
Customer Success Story 1

From $640k to $1.1M in less that a year

"Our numbers are where they should be, and we finally saw where we were falling short. We credit that to The Institute."
John Hirschmann
Manager at Rhoad's Automotive

Built by People Who Truly Care We’ve Lived It.
Now We Lead It.

We’ve been in your shoes.

The Institute was built by people who’ve lived the chaos of running a shop. We know the stress, the sleepless nights, the constant pressure — because we’ve lived it. And we’ve mastered how to solve it. What took us years to figure out, we now teach shops to implement in weeks.

We’re here to help you win.

Our expert coaches and trainers are some of the most respected voices in the industry. We’ve helped thousands of shops boost profit, build strong teams, and reclaim their time. That’s why we offer a money-back guarantee — because we know it works.

We go above and beyond.

With a 5.0 Google rating and partnerships with top industry leaders, we’re not just showing up — we’re setting a new standard. We care deeply about the success of every shop we coach, and we won’t stop until you win.

We’ve Lived It. Now We Lead It.
Shop Management Systems we are integrated with:
Partnered with the best
Partnered with the best
5 star rated on Google

Join thousands of happy customers

Hear about the positive experiences of real customers

“I am part of the program and Mark is my instructor. I wouldn't have it any other way. He has gone above and beyond in order to make sure I received the most from the program. I am eternally grateful for the success I have made professionally as well as the knowledge I've obtained while having Mark as coach.”

Renae Lorentz

“What they did for us was show us a better way, the way it is supposed to be. A relaxed happy staff, very satisfied customers. A Profitable business, a comfortable working environment. Provide us the tools to make our vision real. No matter if your new or been in the game for 30 years every automotive business needs this.”

Craig Zale

“I've worked with the institute for over a year and couldn't be happier to the experience. My Coach Kevin, has been a godsend helping me start my own business and guiding me through all of the ups and downs that that entails!”

Clinton Coffman
Testimonials

FAQs

Get answers to our students’ most frequently asked questions.

What kind of training programs do you offer?

How do I know which program is right for me or my team?

Do I need to be a certain size or revenue to join a program?

Are your coaches and facilitators experienced industry professionals?

What results can I expect after training?

Take The First Step

Start your journey to building a profitable auto shop

We make it easy to take the first step toward real growth. Whether you're a shop owner, manager, or advisor, our team will guide you through a simple process to find the right program, get enrolled, and start making measurable progress fast.

Give us just 30 minutes of your time, and we’ll show you how easy growth can be - no risk, no pressure.

What We Cover in 30 Minutes
  • Open and honest conversation with our team
  • Full Understanding of where your shop is now
  • Find out about what challenges you're facing
What You’ll Get

Once we know where you’re starting, we’ll match you with the exact program — or mix of programs — that fits your goals with a clear path forward.

Qualification Criteria
Qualification Criteria

Request Free Strategy
Session - 30 Mins

We never send SPAM

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